Established in 1999, Maria Nila proudly presents a full range of 100% vegan professional haircare, styling and color - produced in our own factory in Sweden and shipped to all corners of the world. Our products are developed out of passion for color and in solidarity with our wildlife, nature and communities in mind. By providing high-quality color protecting products, produced in Sweden, to professionals and consumers globally, we make it easier for everyone to take a step towards a friendlier world.
To secure the highest product quality possible, we make sure to control the whole product process inhouse. From our chemists formulating the ingredients, to the Brand Studio designing the packaging and the production team filling the tubes (and everything in between), all the final product magic happens at the very heart of our business, in our own production plant at the south of Sweden. Please read more here.
IMPACT
To be able to provide the world with professional beauty in a friendly, curious and honest way, it all starts with the product. As Maria Nila provides the world with millions of beauty units each year, each smart upgrade will have a great impact on the bigger picture.
A Maria Nila products must always:
- Be 100% vegan
- Be certified by PETA, Leaping Bunny and Vegan Society
- Have climate compensated packaging
- Have a clear purpose
- Use friendly ingredients for the hair, animals and the planet
- Be designed and developed to use as little material as possible
- Aim for recycled material when possible
ACTIONS TAKEN
To develop even more friendly products we have implemented the following improvement over the last year:
Designing for the future
- Updated artworks with
recycling and PCR symbols - Removed excessive outer
packaging and launched the new Booster Masque products without outer packaging
Recycled material
- Launched the new Booster Masque range in 100 % recycled aluminum
- Recycled marketing and
point of sales materials
Recycled Gift Packs
Launched the best selling Beauty Bags and seasonal Gift Boxes in 100% recycled materials
Multifunctional displays
To sell our products in store, we have introduced new cashier displays in recycled acrylic to fit both Booster Masques and travel size products – reducing the need of several displays
Product certifications
PETA is the world's largest animal rights organization. Our PETA certification indicates that they make sure that we do not test our products on animals and use vegan ingredients.
Leaping Bunny lists brands guaranteed not to do animal testing on any stage of product development. They are developed by animal welfare and animal rights organizations in Europe and North America.
Vegan Society is the largest and oldest vegan organization in the world. Founded by Donald Watson, who coined the word “vegan”, their certification assures you that all our ingredients are 100% vegan.
We climate compensate with ZeroMission and Plan Vivo, within emission reduction that creates social and environmental benefits in poor rural communities.
Since 2016, we have contributed to the planting of over 280 000 m² of forest in Nicaragua.
MARIA NILA TEST SQUAD
Help shape our future
Do you want to help shape the future of the Maria Nila product portfolio? By joining the Maria Nila Test Squad, you will be the first to try new formulations and evaluate the performance, scent and overall look and feel of products in development.
Fill out our form and our product developers will contact you when we have a product that fits your hair.
