Wilma Holmqvist

Welcome to the family Wilma!

Wilma has been a part of the Maria Nila family for years, sharing her best tips & tricks and her favourite products. Being one of the most loved YouTubers and TikTokers in Sweden, we are so happy to continuously work with Wilma and her social media channels. On her channels, Wilma shares her life as an entrepreneur within beauty, her new found life as a dog mom and her life in Stockholm together with her boyfriend.

Wilma will share her routines on how to best take care of your hair to keep it healthy and shiny, and tips and tricks within styling.

Shop Wilma's favorites

Head & Hair Heal Shampoo bottle with rich latherMaria Nila Head & Hair Heal Shampoo bottle
Head & Hair Heal Shampoo 350ml / 11.8oz
$47.00
Head & Hair Heal Conditioner bottle with creamy formulaMaria Nila Head & Hair Heal Conditioner bottle
Head & Hair Heal Conditioner 300ml / 10.1oz
$47.00
Maria Nila Head & Hair Heal Soothing Serum that calms itchy and dry scalp Maria Nila Head & Hair Heal Soothing Serum bottle
Head & Hair Heal Soothing Serum
$39.90
Purifying Cleanse Exfoliating Serum that deep cleanses the scalp from build up, residue and dirt Maria Nila Purifying Cleanse Exfoliating Serum bottle
Purifying Cleanse Exfoliating Serum
$39.90
Head & Hair Heal hair treatment for sensitive scalpMaria Nila Head & Hair Heal Booster Masque
Head & Hair Heal Booster Masque
$13.00
Head & Hair Heal hair mask with creamy formulaMaria Nila Head & Hair Heal Masque container
Head & Hair Heal Masque
$54.00
Power Powder bottle with mistMaria Nila Power Powder bottle
Power Powder
$37.00
Scalp BrushMaria Nila's Scalp Brush
Scalp Brush
$20.00
Head & Hair Heal Shampoo bottle with rich latherMaria Nila Head & Hair Heal Shampoo bottle
Head & Hair Heal Shampoo 350ml / 11.8oz
$47.00
Head & Hair Heal Conditioner bottle with creamy formulaMaria Nila Head & Hair Heal Conditioner bottle
Head & Hair Heal Conditioner 300ml / 10.1oz
$47.00
Maria Nila Head & Hair Heal Soothing Serum that calms itchy and dry scalp Maria Nila Head & Hair Heal Soothing Serum bottle
Head & Hair Heal Soothing Serum
$39.90
Purifying Cleanse Exfoliating Serum that deep cleanses the scalp from build up, residue and dirt Maria Nila Purifying Cleanse Exfoliating Serum bottle
Purifying Cleanse Exfoliating Serum
$39.90
Head & Hair Heal hair treatment for sensitive scalpMaria Nila Head & Hair Heal Booster Masque
Head & Hair Heal Booster Masque
$13.00
Head & Hair Heal hair mask with creamy formulaMaria Nila Head & Hair Heal Masque container
Head & Hair Heal Masque
$54.00
Power Powder bottle with mistMaria Nila Power Powder bottle
Power Powder
$37.00
Scalp BrushMaria Nila's Scalp Brush
Scalp Brush
$20.00

Wilma's routine

Wilma uses the Head & Hair Heal series to nourish her hair while also taking extra care of her scalp. For Styling Wilma uses the Shaping Heat Spray and Quick Dry Heat Spray frequently, as well as the Power Powder when in need of extra volume.